Fashion is an expression of how you want to be perceived by the world - safe, stylish or outrageous.
Shokra is the invention of designer Russell Barslou. After graduating from FIDM Russell immediately started working for successful clothing brands such as Karen Kane & Janet Howard to develop his skills.
Around the same time he immersed himself in the LA nightclub scene and started dancing, performing and dressing the cast of entertainers on their stages. Since he’d always been drawn to the theatrical style of haute couture designers such as Thierry Mugler and Jon Paul Gaultier, this allowed him to fully explore his creative aesthetic when making clothing for himself and others.
That was also the time when he realized his skills were more suited to the costume industry than the fashion manufacturing business. Russell started working for costume houses and making garments for film, television and stage artists like Katy Perry, Britney Spears and Rihanna.
Now Russell has created his own brand of unique clothing that is named after the stage performer he created to express himself. Shokra is the combination of the words shock and raw, commonly used to describe the energy and talent of this persona. Its also a play on the word chakra used to describe the many levels of a persons spirit. Now everyone is able to channel their inner Shokra and express themselves however they choose.
So be bold, daring, shocking, adventurous, glamorous, seductive, exciting and down right GORGEOUS in your very own Shokra today!